You don’t need to be an expert video content creator to take advantage of different forms of video marketing for your business. It is possible to make professional videos using your smartphone camera. If you focus on the content in your videos, your audience will be likely to be engaged. High-tech cameras, professional lighting, and a film crew are not required to create great videos. Here are four types of video marketing you can do by yourself (and some stellar examples of each) to help you start making videos like the pros.
1.Educational videos
The goal of this type of video marketing is to educate your audience. This won’t only help you establish yourself as an industry expert, but also build trust between you and your audience. Let’s explore a few different types of educational videos that you might want to create for your videomarketing strategies.
Tutorial videos:
Tutorial videos give you the opportunity to showcase your brand and your products while teaching people how to use them.It is no coincidence that Home Depot does a great job of this in its video content marketing, demonstrating how to complete DIY projects (including the wall planter below) and showing which products are needed to get the job done.
Industry update videos
By showing that you follow and understand trends in your industry, you will increase your credibility and add an additional layer of trust to your business. In addition to keeping you and your customers informed about new technological advancements and trends affecting large portions of the world and your industry, such video marketing can also help you attract new clients.
2.Explainer videos
Explainer videos simplify the explanation of a product, service, process, or any other complicated subject matter. These videos are typically animated and generally don’t last more than a few minutes. In the example given by Microsoft, the company uses animation to show how their products work together to protect against digital threats.
Company culture videos
The purpose of Company Culture videos is to showcase your company’s culture. When you make videos for this type of video marketing, you’ll want to consider your business’ values and mission. These videos help establish trust between your business and the public, especially if you emphasize your commitment to your values. Video culture videos are also great for recruiting new employees.
If your company looks like a great place to work, people will want to work there. Let’s take a look at some examples of company culture videos.
Event videos:
Videos of your company’s events can tell people a lot about your company without you saying anything. If your team does volunteer work together, you can create a video of your team contributing to the community.
If you’re hosting a big conference, you can establish authority and credibility by sharing speeches or interviews from speakers who attended the event. If you’re throwing a big work party, you can remember how happy your employees are at your business.
Brand videos:
A brand video content marketing campaign enables you and your employees to talk about your organization’s mission and values. If you want to explain to customers how dedicated your company is to customer experiences or you want to make a point about your history, you should use a brand video.
3.Product videos
You can use product videos as part of your video marketing strategy to showcase your products and draw customers’ attention. How you showcase your products is up to you, but you can also follow in the footsteps of the companies in these examples.
Product demo videos:
A product demo video helps viewers understand how your product works. Whether it’s a video that includes you talking about your product, or just features of your product, you want to highlight what your product can do.
Product launch videos
Video marketing can be an effective strategy when launching a new product. Whether you tease new features in a video marketing campaign or tell the story of how the new product came to be, you should make sure people are as excited about the product as you are. Launch videos can be live (part of a large event like Apple’s conferences) or prerecorded – the choice is yours!
4.Testimonial videos
If you include testimonials in your video marketing campaigns, you show that people like your company. In combination with other content you’ve created, these videos establish trust. If people are praising you, your business must be awesome, right? Let’s look at two different types of testimonials.
Customer testimonials:
The benefit of customer testimonials is that they can motivate people from the consideration stage to the purchase stage of the buying process. If someone is researching products from you and your competitor, and you have glowing testimonials from customers, they are more likely to choose you.Testimonials from Amazon sellers help establish trust between buyers and sellers.
Employee testimonials:
Video marketing provides job candidates with the chance to meet their future coworkers, since your employees know how it is to work for you. Employees are the ideal people to talk about working for your company.
You can also show them clips of your office and events so that they become familiar with your company. LoyaltyOne utilizes employee testimonials to demonstrate the company’s team and office.
