What are the benefits of search engine optimization (SEO)? Have you ever wondered if it is really important to invest in SEO? Is SEO really important for business growth? Business owners looking for ways to leverage digital marketing channels may weigh the benefits of organic internet searchability.
For businesses looking to increase visibility and provide value to their target audience, search engine optimization offers 10 significant benefits.
1. SEO Increases Organic Discovery & High-Quality Website Traffic
An increased level of website traffic is a major benefit of organic visibility. SEO is customer-focused and hyper-targeted. A successful SEO strategy will deliver your website to the right audience through pertinent search terms.
Because the user is already looking for what you offer, organic visibility helps drive quality visitors to your website without the need to entice or persuade them.
2. SEO Offers Impressive ROI
A high-quality strategy eventually delivers impressive return on investment (ROI) when evaluating digital marketing channels. While SEO results take time, a high-quality program eventually produces spectacular results.
Despite a close rate of 14.6%, search engine leads are 12% less effective than traditional marketing – so if your website is at the bottom of page two, three, four, or not at all, chances are you won’t get any leads. In contrast, Google’s first result receives 33% of all search traffic. SEO visibility directly correlates to boosted traffic and increased revenue, making ROI one of the most valuable SEO benefits for a lot of companies.
3. SEO Improves Credibility & Trust
A top ranking on Google boosts credibility among potential clients. Google ranks websites based on dozens of on-page and off-page signals, such as written content, page speed, and mobile accessibility. In spite of the fact that most consumers probably do not consider these signals, they expect Google to deliver relevant, valuable content first. Most users trust the algorithm implicitly, and 75% do not scroll past the first page.
A high-quality product or service that builds trust with visitors is developed based on search engine authority.
4. SEO Provides 24/7 Promotion
The SEO efforts don’t stop after work hours or end when the budget runs out, as is the case with paid advertising. Rankings obtained through SEO allow your website to be seen continuously, taking advantage of the (at least) 60,000 searches performed daily on Google.
Furthermore, SEO is unique in that it provides your company with an opportunity to be found by customers while they are searching for you – not as a billboard spotted in a parking lot.
5. SEO Targets the Entire Marketing Funnel
A content marketing strategy that is powered by SEO incorporates a variety of content types targeting every stage of the marketing funnel. While top-of-funnel and middle-of-funnel content might not convert initially, it will build brand loyalty and awareness.
6. SEO Reaches Your Entire Target Audience
Search engine optimization is great for companies targeting many audiences simultaneously, perhaps by providing the same service. Not only do companies with a single target audience benefit from it, but SEO is also effective for companies with multiple audiences.
Using intent-driven keyword research, an organization can reach each audience via keywords that are targeted to each audience, such as homeowners and commercial customers for a pool installation company. In order to reach both audiences, it may be necessary to create two separate service pages, one targeting “residential pool installation services” and another “commercial pool installation services.”
7. SEO Optimizes User Experience
SEO and Google ranking factors have evolved over time, and a positive user experience has become a crucial component to a website’s success. According to Search Engine Journal, “Google has learned how to interpret a positive or unfavorable user experience.”
When a Google user clicks into a website they expect their question to be answered within moments. When they are met with an unresponsive website or a barrage of pop-up windows, they will likely leave within seconds. Often, Google’s lower rankings are the result of high bounce rates telling Google that the web page is not valuable to the user.
8. SEO Enhances PPC Success
Paid search engine advertising (PPC) and SEO support each other. Page rankings at the top of paid search results as well as organic rankings on the first page of search results provide consumers with additional opportunities to visit your website and bolster brand recognition.
Furthermore, SEO data can also be used to inform and optimize your PPC campaigns.
9. SEO is a Long-Term Marketing Strategy
Although quality SEO typically yields substantial results in the first year, SEO efforts continue to compound over time, resulting in increased results well into the future. In reality, the magnitude of SEO results and ROI is related to the budget, effort, and time invested. If an SEO company promises immediate results, be cautious.
Developing an SEO strategy – including content creation and technical optimization – and mastering Google’s algorithms require dedicated time and effort. To achieve the best results, view SEO as an investment that’s readily repaid in the long run.
10. SEO is Key to Search Visibility
Digitalization is a fact of life in the modern era. Organizations that strive to create influence on their market should be online.
On the other hand, if you’re not at the top of page one, your brand will not be found or promoted to anyone. Search engine optimization today is essential to a brand’s success.
Diggi floor helps your business take advantage of SEO
Investing in a quality SEO campaign for a brand’s website will have long-term benefits. Our search engine optimization team is committed to providing an outstanding return on investment, incorporating total transparency throughout the SEO process.
Please do not hesitate to reach out to us at 9971311194 or via our online contact form if you have any questions about our services. We’d love to hear from you!
